The Tirumala hills comprising of the seven hills of Vrushabadri, Garudadri, Anjanadri , Simhadri , Neeladri , Venkatadri and Seshadri is the abode of the Tirumala Venkateswara temple. The hill town (Tirumala) and the temple (Venkateswara Temple) is located on the Seshadri or Seshachelam hill. The temple complex comprises a smaller traditional temple building along with a number of modern queuing and pilgrimage holding sites.
The varied names ascribed to the main deity are Balaji, Srinivasa, Venkateswara and Venkatachalapathy. The goddess Sri or Lakshmi (Vishnu's consort), resides on the chest of Venketeswara thus he is also known by the epithet Srinivasa (the one in whom Sri resides). The deity is seen by devotees as the Kali yuga varada, that is 'the boon-granting lord of Kali yuga' (the fourth and final age of Hindu cycle of ages). The temple is held in particular reverence by the Vaishnava sect of southern India, known as the Sri Vaishnava.
For worshippers, the deity Venkateshwara symbolizes goodness. When people travel to Tirupati, they chant "Yedu Kondala Vada Govinda" (in Telugu), "Yezhu malaiyaane Govinda" (in Tamil) or "Tirupati Thimmappana Padakke Govinda" (in Kannada). With his conch he creates the cosmic sound that destroys ignorance and with his disc he destroys evil. Venkateshwara is believed by followers to be a very merciful deity form of Vishnu, being the fulfiller of every wish made to him by the devotees.
The temple brings around 60,000 pilgrims every day.[1] The popularity of the temple can be judged by the annual income which was estimated at Rs 5.3 billion in 2004